1. Are you dissatisfied with your hair color??!!
2. Does your hair color make you feel older than you are?
3. Are you unhappy with your gray coverage?
4. Do you leave the salon, after color, with a dark shadow around your hair line?
5. Because you can’t get the color you want, are you thinking about making your hair color darker?
6. Is your color fading out too soon?
7. Does your scalp area look too bright?
8. Do your ends look too dark?
9. Does your red color look like Ronald McDonald?
10. After you have highlights put in your hair, do you look like you need highlights?
11. Are the ends of your highlights too light?
12. Is the color of your hair brassy; greenish; orange or too gold?
13. Are you happy with the condition and the shine in your hair?
14. When was the last time someone told you how beautiful your hair color is?

Pearl Prescriptives: In 1983 Scruples discovered that hair is not only made up of protein but it is also made up of a substance called Mucopolysaccharide. Whereas protein delivers strength to hair, Mucopolysaccharides are hair’s natural moisture ingredient. Scruples Protective Barrier Complex (PBX®) is an exclusive blend of Mucopolysaccharides, Protein, Silicone Conditioners, and UV Absorbers. PBX restores moisture and protein to maintain elasticity and improve hair’s inner strength. It conditions hair and helps shield it from environmental damage, leaving it more manageable and shiny.

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La-Brasiliana Zero Keratin treatment with collagen is a revolutionary process that transforms the hair. The treatment is keratin based. Keratin is the primary protein of the hair, skin, and nails. This natural substance gives hair the ability to return to its original healthy, shiny, smooth state while collagen improves the elasticity of the hair.

Unlike other products available on the market, such as creme relaxers or the Japanese straighting system, La-Brasiliana Zero Keratin treatment with Collagen replenishes the condition of the hair without damage or chage to the molecular structure. The treatment can be used on all hair types such as chemically treated hair, colored, permed, relaxed, straightened, highlighted, and bleached.

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In 1989, IT&LY Hairfashion N.A., Inc. began its mission to create a company that would manufacture and distribute the finest quality, professional haircolor products. These products would include complete haircolor systems from the initial cut & color to unique after-color products that would be guaranteed to extend the "just colored" look, feel and condition of your clients' hair.

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In 1970 Framesi branched into colorings, proposing "the Italian way to color", which soon conquered foreign markets, especially North America. The number of products grew to meet every type of hair's need and became increasingly specialized. The late Seventies saw the launch of Italian Style Framesi, an interdisciplinary group that studies the latest trends in social behavior and fashions and designs its prêt-à-porter hairstyle collections accordingly. The group revolutionized hairdressing salons by providing hairstylists with an instrument that allows them to suggest a look that is sure to respond to their customers' needs.

Every six months, cuts, colors and hairstyles are renewed. They are presented along with educational material designed to help salon managers train their staff, and thus multiply the number of services they can offer. After the Seventies, Framesi changed its image. With the advent of a new generation of entrepreneurs, Fabio and Roberta Franchina, and a young management team, prepared to tackle an increasingly competitive market. They set up Italian Style Energy, a creative team that designs and realizes the most daring hair fashions. At the same time, the company became a multinational, offering top-quality product ranges, salon services, fashion, furnishings, fittings and accessories. Since the very beginning, all this has been exclusively addressed to the professional channel.

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Un momento importante per la storia dell’azienda è stato il 1972, anno in cui la Tocco Magico vinse il premio “Prix d’Or” o “Golden Seal”, riconoscimento ottenuto grazie alle eccezionali performance ed alla qualità superiore del nostro Color Ton 100 ml, crema colorante permanente con estratti di erbe naturali.

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